The international PGA Merchandise Show, usually held in Orlando, Florida, at the end of January, is this year turning into a virtual show like the Outdoor Retailer Winter Market. Running from Jan. 16 to 29, it promises to be a highly interactive online marketplace, facilitating contacts between exhibitors and visitors to the new platform. The scheduling of appointments will start in mid-December. The online event will be accompanied by educational sessions and engagement programs for golf celebrities and influencers.

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