Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to leverage Raccoon’s proven success as a consumer trade show organizer with SIA’s knowledge of the winter outdoor industry. The event will be held Nov. 18-20, 2022, at the Hynes Convention Center in Boston, Massachusetts. Exhibitors already confirmed include Burton Snowboards, Salomon, Blizzard, Nordica and Tecnica. While SIA members will continue to have access to preferential pricing, all exhibitors will benefit from Raccoon’s consumer-centric approach to winter outdoor trade shows in both the U.S. and the U.K.

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