Tradeinn was expecting to close out 2019 with about €150 million in sales. The Spanish online retailer of sporting goods has instead achieved €188 million, for a leap of 40 percent from the previous year. According to the founder, David Martín, the group was already looking past its stated target to a new one of €180 million by Black Friday, which generated an additional €12 million, itself up 60 percent from the previous year. Total orders for 2019 amounted to about 2.5 million. Tradeinn operates 15 online stores in 193 countries, carrying items from about 1,500 brands. It has two physical stores, both in Girona, Spain. One of them operates under the banner of The North Face. Another Spanish sporting-goods e-tailer, Deporvillage, had a stellar year as well, with a record €6.2 million in sales for the Christmas season, up by 38 percent from the previous year. Its sales of €4.8 million for Black Friday were also a record.

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