Tretorn has set a goal of becoming the leading Scandinavian supplier in the tennis sector. To achieve this, the Swedish company sold by Puma to Authentic Brands in 2015 has made changes in its organization and partnered with Adidas. Tretorn has acquired a license for the distribution in Scandinavia of Adidas branded clothing and shoes for tennis and padel tennis. It will also be able to sell padel racquets and accessories under the Adidas brand name in the region. Furthermore, Tretorn will also be responsible for the sale of its own tennis balls, which was previously handled by distributors. Tretorn's new tennis organization is led by Jon Wallmark as sales and product manager. With him is Daniel Ericsson as international sales manager, Johan Strandéus as national sales manager, Christian Brandt as merchandiser and Fredrik Ekström as European PR and communications director. A separate organization takes care of Tretorn's other activities including its rainwear and its rubber boots.

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