True Fitness, a manufacturer of commercial cardio and strength equipment under the True and Octane brands since 1981, has announced changes to its leadership structure. Through these changes, the company aims to improve its North American and international sales position and continue its growth. David Trulaske has been named the company’s new head of sales and marketing. He will lead the sales team in addition to the marketing team. He will focus on growing True and Octane sales while providing strategic leadership and direction for distribution, direct and international efforts. Dean Bowrosen is the company’s new sales director and is responsible for effectively managing the international and direct sales teams. He will oversee the implementation of the teams’ strategic plans and operations. He has served as True’s director of dealer sales in North America since March 2021. He will continue to advise the North American sales managers, including Marshall Hansen as the company’s new senior distribution manager for the eastern territory and John Talley, the new senior distribution manager for the western territory.

Topics