UA reassessing its wholesale and direct-to-consumer strategy in Russia

2020-01-25T10:19:00

Under Armour is reassessing its wholesale and direct-to-consumer strategy in Russia, where it intends to be an active player, following the liquidation of Vostokinvest, with which it signed a non-exclusive distribution and franchising agreement in 2017. By the end of 2018, the company had opened 16 Under Armour stores in ...

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