Uefa has signed a license agreement with Marka to develop the first Uefa Champions League Experience concept stores in the Middle East. The first opening is scheduled for May this year at the Yas Mall on Yas Island, Abu Dhabi and there are confirmed plans for further expansion across the region. At the 1,600-square-meter store, fans will be able to buy merchandise from Europe's leading football teams, memorabilia signed by the legends of the sport, and a wide range of official Uefa Champions League licensed products. The concept store will also feature a museum, where visitors can learn more about their favorite football players, as well as a fast-casual restaurant serving signature dishes in a stadium-inspired setting, with giant screens where guests can watch live and old matches and highlights of the game.

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