Uhrweder Sport is adding three new brands to its alpine ski touring and telemark section: Ski Trab, an Italian brand of lightweight skis; Fixation Plum, a French brand of extremely lightweight bindings; and Gecko, Austrian climbing skins.
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Intelligence, analysis and advice for the global sporting goods industry.
