Ulf Bjerknes, a veteran of the Norwegian sporting goods industry, has been appointed to a new position as chief operating officer of XXL ASA, the big Norwegian sports retailer that is expanding to new countries. He did an excellent job in terms of revenues and profits with two other important companies that he led in the past 15 years. He ran Rottefella from 2003 to 2008 and Swix Sport from 2008 to 2017.

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