After reporting 33 percent growth in the EMEA region earlier this week, U.S. brand Under Armour (UA) has announced the opening of three new brand-owned stores in the U.K. over the next few months:
- Liverpool ONE, Liverpool: February
- Battersea Power Station, London: February
- Stratford Westfield, London: March
Each retail store will use the brand’s city concept – including a performance center facility where athletes can receive training, physiological assessments and performance guidance from the UA athlete performance team.
