Under Armour has appointed Kevin Ross as the new Managing Director of Europe, the Middle East, and Africa (EMEA).
In his new role, Ross is tasked with developing and executing a regional omnichannel growth strategy and delivering on-brand consumer experiences. The brand aims to achieve sustainable, highly profitable growth in this significant region.
With nearly 20 years of industry experience at brands like Adidas and TaylorMade, Ross joins Under Armour after several years of working in various international managing roles at Yeti. He also brings a history with Under Armour, having worked for nine years in various senior positions.
In his new position, Ross will report to Under Armour’s President and Chief Executive, Stephanie Linnartz.
“His experience leading growth strategy and business operations in the region gives me great confidence that he will continue to harness the momentum that we’ve been able to establish in EMEA,” said Linnartz.
