Under Armour has opened a Brand House in Chicago, its fourth store in the U.S. and the first to offer the UA Hunt and UA Fish product ranges, as well as a wearable technologies bar based on the UA Connected Fitness platform
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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