Under Armour has opened a head office for Connected Fitness in Austin, Texas, employing more than 100 people specializing in digital health and fitness. The company's Connected Fitness platform forms what is touted as the world's largest digital health and fitness community through several applications, which Under Armour has either launched or acquired in the last years, from UA Record to MapMyFitness, Endomondo and MyFitnessPal. Under Armour boasts a community of more than 120 million unique members. The Connected Fitness office of more than 35,000 square feet adjacent to the City of Austin Power Plant is dedicated entirely to digital innovation. Staff will enjoy such perks as a spin boardroom, in-office bike storage and repair stations, treadmill desks, a fitness recreation room and plenty of healthy food options in the kitchen.

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