Under Armour has set up a sport corner at the Citadium Caumartin shop in Paris, the first for the American brand inside a fashion store. The 35-square-meter space is located on the third floor of the store. It sells both fitness apparel and footwear.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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