Under Armour has signed a five-year deal to be the technical sponsor of the Tottenham Hotspur FC starting with the 2012-13 season, the company's first deal with a Premier League team
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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