Under Armour is considering opening a full-price shop in a European country sometime over the next 12 months as the range of its products is widening, comprising also some models that have been specifically designed for the market. Under Armour's Iberian distributor, Alnisa Sport Group, has just opened the first European outlet for the brand in a factory outlet center in Madrid. The store design was developed by Storeage, a retail design agency that has created the graphics, store fittings and technology for Under Armour's shop-in-shops across Europe since 2007. There are 45 of them now in the U.K., Germany, Austria, Italy and Spain, in addition to a dedicated store in Edinburgh, Scotland, run in partnership with First XV.

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