Under Armour is opening a two-story Brand House at Walt...

2016-03-14T00:00:00+00:00

Under Armour is opening a two-story Brand House at Walt Disney World in Orlando, Florida, offering an interactive experience to its visitors

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Brands
Retail

Article
PUMA’s biggest World Cup kit roster in 20 years

2026-06-03T17:54:00Z By Valentina Giannella

The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
Article
Li-Ning signs Curry. The game changes. Our analysis.

2026-06-03T11:22:00Z By Valentina Giannella

A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
News briefs
Sports Direct launches World Cup 2026 retro campaign

2026-06-02T13:51:00Z By SGI Europe Editorial Team

Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window