Under Armour is opening a two-story Brand House at Walt...

2016-03-14T00:00:00+00:00

Under Armour is opening a two-story Brand House at Walt Disney World in Orlando, Florida, offering an interactive experience to its visitors

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Gymshark opens first U.S. flagship in NYC

2025-12-05T17:37:00Z By SGI Europe Editorial Team

Gymshark will open its first U.S. flagship store in Manhattan on Dec. 13, featuring bespoke design and community spaces.
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Columbia launches Endor-inspired collection

2025-12-04T18:18:00Z By Valentina Giannella

Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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iFIT launches fitness reality series in the US

2025-12-04T16:30:00Z By SGI Europe Editorial Team

Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.