Under Armour is preparing to open a flagship store later...

Under Armour is preparing to open a flagship store later this year in Amsterdam, the first for the U.S. brand in Europe. It already has more than 20 shops in Europe, a mixture of own stores and partner stores, but the flagship will display a broader range of products across categories ranging from training to running, golf and football, in a more elaborate setting. The shop is to be opened on nearly 1,000 square meters on the Kalverstraat, the busiest shopping street in Amsterdam. The brand has its European head office in the Dutch capital city. Other flagship stores are located in Chicago, New York, Boston, Dubai, Seoul and Shanghai.