Under Armour opens its first London outlet store at The O2

Under Armour will be opening a 370-sqm unit at Outlet Shopping at The O2 in London in early December. Outlet Shopping at The O2 is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners. The new store will be Under Armour’s 12th within its U.K. outlet portfolio. It will also mark the brand’s London outlet debut. The store, which reflects Under Armour’s Factory House retail concept, has been designed by the brand’s in-house team. It will sell Under Armour sportswear apparel for men and women, as well as footwear and accessories.