Oberalp Group, the exclusive distributor of Under Armour in Italy, has recently opened two new Under Armour stores in the country.
There’s a new Under Armour Brand House at the new Merlata Bloom shopping mall near Milan since Nov. 15, with 140 sqm focusing on training, running and sportstyle.
In addition, an Under Armour Factory House was opened at the Palmanova Village shopping mall in Italy’s northeast on Nov. 20. The new 170-sqm store in Palmanova sells products from the brand’s training, running, sportstyle and golf collections.
The new doors bring the total number of Under Armour stores in Italy to 14, of which eight are Brand Houses and six are Factory Houses.
