Under Armour reportedly puts up a fitness app for sale

2020-07-09T14:41:00

Under Armour is reportedly looking for an investor to take over MyFitnessPal (MFP), a food consumption and exercising app and website that it bought for $475 million in 2015, at around the same time as Adidas’ $220 million acquisition of Runtastic and Asics’ $85 million buy of Runkeeper. MFP offers ...

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