Under Armour (UA) has opened a 400-square-meter flagship store near Bergamo, Italy, at the Oriocenter shopping center. It is the first flagship store for the U.S. activewear brand in Italy. The opening follows the signing of a seven-year distribution agreement for Italy with Oberalp in May 2016. The deal is expected to lead to the opening of 20 UA mono-brand stores in selected malls and city centers across Italy by 2023.

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