Under Armour will replace Adidas in 2016/17 as the all-school supplier to the Badgers collegiate team in Wisconsin. Reportedly, it will pay an annual fee of $4 million for ten years, compared with $800,000 for Adidas. Additionally, it will supply products worth of $3.33 million in the first year, rising subsequently to $2.45-3.03 million, compared with the $1,375,000 value of products supplied by Adidas this year.

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