Universal Music Group and Billabong have announced a partnership where they will collaborate to develop a wide range of products and services that will bring together popular recording artists and stars in action sports. Some of the planned offerings include co-produced premium audiovisual content, live events, music compilations, sports and music merchandise, digital download offers, streaming radio and TV, and a dedicated music service. The partnership allows the companies to target young consumers who are avid followers of music and action sports.  

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