USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ultimately growing the game of (American) football.
As the new official and exclusive uniform, apparel and footwear partner of USA Football, including the men’s and women’s national teams, Under Armour will support USA Football’s athletes as they compete on the global stage with innovations and world-class products, reimagining how the sport will be outfitted. The brand will also dress the first Olympic team for LA28 as flag football and USA Football’s US national teams make their Olympic debut.
Under Armour is committed to aligning with the standards and best practices established by USA Football as the sport’s governing body. The brand and USA Football will structure the sport’s continued growth. Athletes and coaches will benefit from a high-performance pathway that leads from youth recreational events to the US national teams and, ultimately, the Olympics.
Under Armour recently made its partnership debut on the field. This was when USA Football in late May when the US Men’s and Women’s Flag National Teams convened for training camp to prepare for the International Federation of American Football’s Flag Football World Championships, which will take place in Lahti, Finland, this August.
