UYN has launched a global marketing campaign on Eurosport, featuring the biathlon star Dorothea Wierer. It is sponsoring the ski teams of Germany, Austria, France, Italy, Norway, Russia and Slovenia as well as the Slovak biathlon team. UYN, which stands for Unleash Your Nature, is the new brand of functional underwear of Trerè Innovation, the Italian knitwear producer who previously had a license for X-Socks and X-Bionic clothing.
Related articles
-
News briefsUYN launches initiative to recycle unused face masks
The Italian brand UYN is buying up unsold face masks from retailers and using them to create a sustainable accessories collection made from recycled materials. Under the “Change the Face of Your Mask” initiative, UYN will buy the masks – previously required during the Covid-19 pandemic – at €2.50 each ...
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z