UYN, the new brand of Treré Innovation whose name stands for Unleash Your Nature, has signed up as baselayer sponsor of the German alpine ski team, which was previously sponsored by Falke. UYN is also sponsoring the Italian and Austria ski teams, replacing X-Bionic, which is concentrating on its sponsorship of the Swiss ski team. Treré was the previous European licensee of X-Bionic.
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