Vans has achieved nearly half the “mindshare” value of Nike...

Vans has achieved nearly half the “mindshare” value of Nike in the U.S. for the current season, according to Piper Jaffray's latest Taking Stock With Teens survey. Besides Vans, Adidas, Lululemon and Crocs showed progress. Surprisingly, Crocs tripled its mindshare as compared to the spring of 2017, reaching the 12th ...

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