Vans has achieved nearly half the “mindshare” value of Nike...

Vans has achieved nearly half the “mindshare” value of Nike in the U.S. for the current season, according to Piper Jaffray's latest Taking Stock With Teens survey. Besides Vans, Adidas, Lululemon and Crocs showed progress. Surprisingly, Crocs tripled its mindshare as compared to the spring of 2017, reaching the 12th ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.