Vans is launching a game on Roblox, a virtual environment and platform for multi-player video games. Vans World, as the new interactive game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a full skate shop through which they can select components for a skateboard. The results are available for purchase or for virtual use in a skateboarding game on the platform. Vans World was created by Vans and The Gang Stockholm, a group of developers operating on Roblox. A similar Roblox environment exists for apparel by Gucci.

Topics