Italian sole specialist Vibram has launched the Move Freely Experience, an international event program that will run throughout the year. The campaign introduces Vibram’s FiveFingers footwear to new sports consumers, fitness trainers from various disciplines and outdoor enthusiasts to engage them with the Vibram brand and its team.
The events will take place in major cities around the world, including Boston, Berlin, Chicago, London, Madrid, New York and Paris. Each event is unique to its region, but all feature an overview of the Vibram brand and its heritage, a personalized FiveFingers fitting for each attendee, two FiveFingers-inspired workouts led by certified trainers, and healthy food and beverages. Vibram launched the FiveFingers shoe in 2006 – a five-toe shoe that fits the foot like a glove.
Move Freely’s global activation is supported by a short film. Starting from the imprint the sole leaves on the ground, the product’s characteristics are presented in a cinematic key, using a symbolic and metaphorical language capable of creating strong iconic images that remain in the viewer’s memory.
Dates and locations:
- May 17 Portland
- May 27 London
- June 29 Boston
- June 30 Paris
- July 27 Berlin
- Aug. 16 New York City
- Sept. 23 Madrid
- Sept. 27 Boulder
- Oct. 25 Chicago
- Nov. 15 Seattle.
