Virat Kohli has released his first sneaker, which is a...

Virat Kohli has released his first sneaker, which is a collaboration between his brand one8 and Puma. The unisex sneaker is called the Puma Basket Classic one8, and is a new interpretation of the Puma Basket Classic. The Indian international cricketer worked closely with Puma through the entire creative process. ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.