Virat Kohli has released his first sneaker, which is a...

Virat Kohli has released his first sneaker, which is a collaboration between his brand one8 and Puma. The unisex sneaker is called the Puma Basket Classic one8, and is a new interpretation of the Puma Basket Classic. The Indian international cricketer worked closely with Puma through the entire creative process. ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.