Volcom has just launched its own e-commerce operation in the U.S. and Canada, where it was working online through a third-party e-tailer. It is going to launch it in Europe before the end of this year, with pages in English, French, German and Spanish.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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