Volcom has opened its first Mexican store at the Centro Santa Fe in Mexico City, one of Latin America's largest shopping malls, and the action sports brand is to open a second Mexican store toward the end of the first quarter next year
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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