Today’s sportswear market is digital-first. In China, this means playing by a different set of rules. From shifting consumer behavior to the growing influence of platforms like Douyin, understanding the local dynamics is now essential for every international brand operating in the performance footwear space.
To support strategic decision-making, we presented an expert webinar based on our latest publication: the China Sports Footwear: 2024–25 E-Commerce Report, developed in partnership with Hot Pot China.
Watch the relive to learn:
- How sales are expanding beyond traditional peaks like 618 and 11.11
- Why both premium and mid-range segments are driving category momentum
- What the latest data says about Douyin’s rise and Tmall’s continued dominance
- How Nike, Anta, and Hoka One are positioning performance features to winWhere challenger brands are gaining share, especially in premium price tiers
- What platform strategies are working for established and specialist brands
Speakers include:
- Adam Sandzer, Head of Strategy, Hot Pot China
- Jonathan Travers-Smith, Founder & CEO, Hot Pot China
- Claudia Klingelhöfer, Moderator, EDM Publications
More about Hot Pot China
With offices in London and Shanghai, Hot Pot China crafts impactful brand, marketing, and commercial strategies specifically designed for premium lifestyle brands seeking success in the Chinese market. Or get in touch directly with our partners from Hot Pot: nihao@hotpotchina.com.
Didn’t download the full report yet?
Get all the insights in one place: platform dynamics, premium growth, and brand strategies in China’s running category.
Download the full 2024–25 China Sports Footwear Ecomm Report (available to premium subscribers after form completion)
