After a pilot phase, the World Federation of the Sporting Goods Industry (WFSGI) has launched a digital tool, called the Compliance Labeling Requirements (CLR) Database, to help companies to navigate in the global maze of labeling guidelines.

This is because one of the most basic and daunting constraints in doing business internationally is having to deal with changes in the related legislation from country to country. By taking products or services designed for one country and selling them in another one, companies run the risk of infringing regulations and having to stop shipments, recall products or engage in a redesign of their wholesale operations. Such emergency measures necessarily cut into revenues and may damage a company's brand.

To help companies prevent such problems, the WFGI's CLR Database provides subscribing companies with a single source for the latest international labeling criteria, listed by country and by product. It also provides information on pending regulatory changes and access to expert advice. The tool is equipped with search, alert and customized reporting features.

The CLR Database was born of a partnership between WFSGI and Compliance & Risks, with further support from the Sports & Fitness Industry Association (SFIA) of the U.S. Compliance & Risks is a company founded in 2002 by Damien McGovern, an Irish barrister who found himself overwhelmed by the expansion of European regulations.

Companies that are already using the CLR platform include Asics, BMC Switzerland, Canyon Bicycles, Columbia Sportswear, Intersport International Corporation, New Balance, Nike, Pentland Brands, Under Armour and VF Corporation.

Any company can subscribe to the database, running a demo on WFSGI's website if needed, but members of WFSGI will get a discount because of the cost incurred by the organization in the development of the new tool.