Willy Bogner is launching an online sales platform for its Fire & Ice brand of young sports fashion under the domain fire-and-ice.com. At the same time, the company has opened its first corporate Fire & Ice store at Tinnum, on the German island of Sylt, with a surface of 150 m². It has also launched a Fire & Ice journal and a marketing campaign for the brand in selected magazines and on Bogner's Facebook page. Bogner already has 69 stores around the world, and they are mostly franchised.

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