W.L. Gore & Associates has chosen PFSweb to handle its e-commerce operations in the U.S. and Europe for Gore Bike Wear and Gore Running Wear. The two new brands were launched in the U.S. in July; their online presence will start September. The new site is www.goreapparel.com.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
Intelligence, analysis and advice for the global sporting goods industry.
