Working through Hermes NexTec, a subsidiary of the Otto Group, Adidas has launched a webshop in 15 European countries at adidasspecialtysports.com, offering products specifically developed for specific sports such as badminton, cricket, cross-country skiing, cycling, handball, rugby, swimming, weightlifting and wrestling. The site contains links to Adidas' national websites for other sports such as football, running, basketball, training, outdoor, golf or badminton.

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