Xponential Fitness, the world’s largest franchisor of health and wellness brands, announced that it has finalized the divestiture of its Stride Fitness brand to Stride Fitness Franchising Inc., owned by Shaun Grove. Grove is currently the President of Rumble Boxing. Founded in 2017 by Misa Dugally and Katie Ownbey and added to the Xponential portfolio in 2019, Stride offers treadmill-based HIIT and strength-training programs.
“We are pleased to transition the Stride brand to an operator with almost a decade of experience owning and operating franchises prior to joining Xponential,” said Anthony Geisler, CEO of Xponential Fitness. “After considering the potential alternatives for Stride, we concluded that this transaction was the best option for Xponential and the Stride brand.”
In conjunction with the announcement, Xponential has begun a search for a successor to Grove as President of Rumble Boxing. Grove has agreed to remain in place until a successor is found.
As of Dec. 31, 2023, Stride Fitness locations represented less than 1 percent of Xponential’s total open studios. The sale of Stride Fitness is not expected to have a material impact on revenue in 2024. Xponential has not received any consideration for the sale and will support the new owner in the transition.
Xponential provides training experiences in studios in the US and internationally, with franchise, master franchise and international expansion agreements in 49 US states and 22 other countries. The group’s brand portfolio includes Club Pilates, the largest Pilates brand in the US; CycleBar, the largest indoor cycling brand in the US; StretchLab, the largest assisted-stretching brand in the US, offering individual and group stretching; Row House, the largest indoor rowing franchise brand in the US; AKT, a dance-based cardio workout that combines toning, interval and circuit training; YogaSix, the largest yoga brand in the US; Pure Barre, a total-body workout that involves small isometric movements at a ballet barre and the largest barre brand in the US; BFT, a functional training and strength program; and Lindora, a leading provider of medically managed wellness and metabolic health solutions.
