Xponential Fitness, a California-based international franchisor of boutique fitness brands, has signed a master franchisee agreement in France for its Club Pilates brand, marking its 19th international country outside of North America. The agreement, signed with TCMP Fitness and partners Susan and Chris Fichaud, gives the master franchisee the ability to license at least 75 Club Pilates studios in France over the next 10 years. The master franchise partners have eight years of experience bringing the Club Pilates brand to local markets and assembling highly qualified teams. They also recently signed master franchise agreements to develop Club Pilates in Ireland and Switzerland. TCMP Fitness is Xponential’s third domestic franchisee to expand its business internationally.
The latest Club Pilates agreement, Xponential’s first master franchise agreement in France, builds on the brand’s growing platform of studios currently operating in Spain and Germany, as well as existing development agreements for Austria, Ireland, the Netherlands, Portugal, Switzerland and the United Kingdom. This expansion will allow Xponential to further tap into the extensive European Pilates and yoga studio market, which is expected to reach $71.2 million by 2030, according to Allied Market Research.
“France is the third largest fitness market in Europe, and Club Pilates is perfectly suited to appeal to discerning French consumers looking for an outstanding workout and a supportive community of like-minded customers,” said John Kersh, chief international development officer of Xponential Fitness. “We have high expectations for Club Pilates in France, and we are excited to continue to support Chris and Susan on their long-term development and franchising efforts.”
The agreement is indicative of the growing demand for Xponential brands outside of North America and particularly in Europe. Xponential is also celebrating its 350th studio opening outside of North America with StretchLab Rozelle in Sydney, Australia. A number of brands recently opened their first studio in a new country, including StretchLab in Mexico and Rumble and CycleBar in Kuwait. Xponential currently has studios of multiple brands in operation or under development in 21 countries across North America, Europe and Asia Pacific. In addition to the recent franchise agreements signed in Europe for Club Pilates, Xponential has also signed master franchise agreements for StretchLab, AKT and Rumble in Japan.
