XTERRA appoints Doug Hall as GM EMEA

XTERRA, a global lifestyle brand from Hawaii focusing on off-road triathlon, announced that Doug Hall has joined the leadership team as general manager for XTERRA’s Europe, Middle East and Africa region, a newly created position focusing on brand expansion, quality control and day-to-day operations in the region. A longtime elite cross-country triathlete from the U.K., Hall brings a wealth of experience as an athlete and in business. He has managed performance training centers for British Triathlon, served as director of the XTERRA-certified training program, founded his own triathlon coaching companies and managed sales accounts for U.K.-based Supernutrients. In his new role, Hall will work closely with XTERRA event directors and partners across EMEA to build world-class teams and produce successful events that drive growth and brand loyalty.