Norwegian sporting goods retailer XXL has announced the appointment of Freddy Sobin as the next group CEO. He is expected to join XXL by May 2023 at the latest. Stein Eriksen, currently serving as interim CEO, will return to his position as CFO when Sobin joins XXL next year. He took over when Pål Wibe stepped down as CEO on Sept. 1 this year. Sobin is expected to join XXL at the latest in May 2023.
Sobin is currently the CEO of Kicks Group, a Nordic retailer of beauty products and part of Axel Johnson. The Swedish citizen has held the top position at Kicks since 2018. Before joining the company, he served as CEO of Consortio Fashion Group for nearly seven years. His experience also includes the sports and outdoor industry, having served for almost five years as a chairman of the board of Outnorth. He currently serves on the board of Svensk Handel, Svenskt Näringsliv and retail companies like Salling Group in Denmark and Bubbleroom in Sweden.
XXL has more than 90 physical stores and is the largest online sports retailer in the Nordics.
