XXL Sport has opened an online store for Swedish customers. The Norwegian sporting goods retail giant already operates one of the largest online stores for sports and outdoor products in Norway. Over the past two years, XXL has quickly expanded into neighboring Sweden with four stores in operation and three more on the way. With steadily growing internet sales in Sweden, the move was a natural step. To begin with, the online store's product offerings will vary somewhat from what can be found in physical store locations and, in some cases, prices may differ as well.

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