XXL's online store has been ranked among the top 10 most popular Norwegian web shops according to a national ranking compiled by Netthandel.no, which covers the past six months. It places XXL.no in sixth place with 6.18 million visits during the period. According to figures published by the retailer itself, its online sales increased last year by 71 percent and accounted for 15 percent of XXL's total sales increase. Online sales amounted to 8.2 percent of total revenue in 2015, thus ending at NOK 532 million (€57.1m-$63.8m). In the first quarter of this year there was continued progress for XXL's web shop with a sales increase of 57 percent. Online sales now account for 9.5 percent of the chain's total sales, up from 7.5 percent during the corresponding quarter in 2015.

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