YKK has announced that the California-based software service provider WaveOn is joining its network of software partners supporting the YKK’s Touchlink fasteners enabled with Near Field Communication (NFC) technology. WaveOn looks to combine its software with the Touchlink hardware to help brand customers create a digital access point that can be designed into their products. Requiring no app or search engine, consumers can access customized experiences with the wave of their smartphone to the Touchlink zipper puller. The technology enables brands to add digital connectivity to their products without having to alter their designs. The NFC chip is molded into the zipper puller, making it resistant to moisture and breakage.
YKK’s network of Touchlink fastener software partners that brands can choose from to help them develop and deploy new consumer experiences and offerings is increasing. Specializing in digital consumer-product interaction, these software partners have developed a portfolio of experiences and services, from product and warranty information to one-on-one consumer engagement to enabling product resale and rental programs. First apparel products featuring the Touchlink fastener will be available to consumers in fall 2022.
