Zalando and the Adidas Group have been partnering since last November on a pilot project. If the e-tailer runs out of stock of certain Adidas or Reebok products in certain sizes or colors, it can access the Adidas Group's own central distribution center in Germany, which will ship them directly to the customers, with a notice posted for them on Zalando's ordering portal. The project is part of a wider plan by Zalando to become a high-tech open fashion platform, with strong partnerships with certain brands, using Anatwine software.

Topics