Zalando continues its shopping spree with the takeover of yet another start-up, Anatwine. The European e-commerce giant first acquired a 20 percent stake in this British software firm in May, but announced in July that it was taking over the company entirely. The purchase price has not been made public. Anatwine, which provides customized software to help online fashion retailers and brands create an efficient and profitable retail network, has been working with the online fashion retailer since last year. Founded in 2013 by a former e-commerce director of Superdry, Chris Griffin, Anatwine has more than 50 employees. Anatwine is only one of many start-ups Zalando has acquired since its public offering in October 2014. Most recently, in February, Zalando acquired another e-commerce software provider, Tradebyte, for €13.6 million.

Topics