Zara has struck a deal with TRX Training, which will be offering Zara’s customers subscriptions to its digital fitness platform, called TRX Training Club, for on-demand and live guided workouts. In tandem, Zara will be selling the company’s signature TRX product, the Suspension Trainer (which resembles a pair of Olympic rings but with triangular handles), making them available online in 24 markets and through Zara stores in 11 major cities. The partnership comes on the heels of Zara’s release of its Athleticz activewear collection. The TRX Training Club’s director of trainer branding, Niko Algieri, has been filming workouts at Zara’s studio exclusively for Zara’s customers.

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