Zegna has unveiled The Outdoor Capsule, describing the line as “performance apparel and ski gear for big and small outings with elegant style.” The capsule’s exclusive pieces include ski helmets from Zegna and Kask, performance footwear from Zegna and La Sportiva, water bottles from Zegna and Sigg, and skis from Zegna and Zai. For the first time, the collection bears Zegna’s new trademark, a distinctive vicuña-brown double stripe meant to represent the “real and symbolic path” that “Zegna has always followed: both the real road that our founder built through the mountains around his fabric factory and the progressive attitude that continues to shape our choices today.”
Price-wise, the capsule remains reserved for a more select target group: The two-layer wool ski jacket with Techmerino padding carries a recommended retail price of €1,750. The company is charging prices of €3,900 per pair for the Zegna/Zai skis, €750 for the Zegna Piuma ski helmet with Kask, and €75 for the branded Sigg aluminum bottle. There are also other ski and winter apparel pieces in the line as well as a Zegna with La Sportiva Ultra Raptor trail running shoe priced at €295 a pair at retail.
Zegna’s parent company, the Ermenegildo Zegna Group, and Investindustrial Acquisition Corp, a special-purpose acquisition corporation sponsored by investment subsidiaries of Italy’s Investindustrial, are planning for the group to go public on the New York Stock Exchange before year’s end. The Zegna family will reportedly continue to control the company with a stake of about 62 percent. The merged entity will have an anticipated initial enterprise value of $3.2 billion and an expected market capitalization of $2.5 billion.
