Zoggs, the swim brand, saw its business with Intersport U.K.rise by 50 percent in 2009, helping lead it to overall growth of 15 percent year on year. Orders are up by 30 percent compared with this time last year. It is the first swim brand to be featured on Intersport's website. Its Swimshapes range is doing particularly well, and it is optimistic about the newly launched Fusion Air and Predator Flex Polarized goggles. The company has just named Chris Baff to head up product development